WONDERFUL INDONESIA: CITRA POSITIF PARIWISATA INDONESIA MELALUI ASEAN TOURISM FORUM 2018 – 2019
Abstract
This study aims to find out the positive image of Indonesian tourism through the Asean Tourism forum in 2018 - 2019. This research will use descriptive qualitative research methods. This method is intended to explore and clarify a phenomenon or social reality by describing a number of variables relating to the problem and unit under study. The study results show that in 2018, Indonesia's tourism growth showed a good increase. According to a report by The World Travel and Tourism Council (WTTC), Indonesia is ranked 9th in the world, number 3 in Asia, and number 1 in ASEAN, which means that it is ranked at the top of other Southeast Asian countries. Indonesia participated in the ASEAN Tourism Forum, a forum between ASEAN countries experienced by various tourism industries. Indonesia, as the best tourism in ASEAN, wants to build a positive image through the ASEAN Tourism forum 2018-2019. The embodiment of this positive image will use Anholt's three image formation processes: strategy, substance, and symbolic action. Through this explanation, this paper will discuss how the idea of Indonesian tourism is formed through the role of Wonderful Indonesia and the process through the ASEAN Tourism Forum as a whole.
Keywords
Full Text:
PDFReferences
Anholt, S. (2010). Places: Identitiy, Images, and Reputation. London: Palgrave Macmillan. Hal. 13.
ASEAN. (2018). Asean Tourism Standards 2018-2020. https://asean.org/wp-content/uploads/2012/05/19037_ATF2018_Directory_610118.pdf
ASEAN. (2020). ASEAN Tourism Sector: Overview. https://asean.org/our-communities/economic-community/asean-tourism-sector/
Faisal, S. (2010). Format-Format Penelitian Sosial. Jakarta: PT Raja Grafindo Persada. Hal. 20.
Gabriella, C. (2013). Peran Diplomasi Kebudayaan Indonesia Dalam Pencapaian Kepentingan Nasionalnya. Skripsi Hubungan Internasional. Makasar: Universitas Hasanudin. Hal. 2.
Haviza, Dayang. (2017). Upaya Pemerintah Indonesia Dalam Meningkatkan Kunjungan Wisatawan Tiongkak Ke Indonesia Melalui Kampanye ‘Wonderful Indonesia’ Tahun 2015”. Skripsi Hubungan Internasional. Jakarta: Universitas Islam Negeri Syarif Hidayatullah.
Indriasih, G. (2016). Diplomasi Indonesia Melalui Kampanye Wonderful Indonesia Dalam Meningkatkan Pariwisata Indonesia Di Dunia Internasional Tahun 2011-2015. JOM FISIP, 3(1). Hal. 2.
Lisbet. (2020). Pemanfaatan Forum Pariwisata ASEAN Untuk Promosi Pariwisata Indonesia. https://jurnal.dpr.go.id/index.php/kajian/article/view/1887
Maharani, C., dkk. (2014). Pengaruh Brand Positioning Wonderful Indonesia Terhadap Keputusan Wisatawan Mancanegara Untuk Berkunjung Ke Indonesia (Survei Terhadap Wisatawan Mancanegara Asal Singapore, Malaysia Dan Australia). Tourism and Hospitality Essentials Journal, IV(1). Hal. 741.
Maulana, A. (2014). Tinjauan Kesadaran Merek Pariwisata Indonesia “Wonderful Indonesia”. https://docplayer.info/52065080-Addin-maulana-kementerian-pariwisata-dan-ekonomi-kreatif-jl-medan-merdeka-no-17-jakarta.html. Hal. 87.
Nuzululita, L., dkk. (2019). Pengaruh Brand “Wonderful Indonesia” Dalam Pembangunan Industri Pariwisata Indonesia. Https://osf.io/download/5e4621bd3e86a800e76e61b7/.
Prabhawati, A. (2018). Upaya Indonesia Dalam Meningkatkan Kualitas Pariwisata Budaya Melalui Diplomasi Kebudayaan. Jurnal of Tourism and Creativity, 2(2). Hal. 164.
Rahmat, T. & Gunawan U. (2020). Peranan Branding Promotion Wonderful Indonesia Pada ASEAN Tourism Forum (ATF) Dalam Meningkatkan Pariwisata Di Indonesia. Kajian dan Riset Manajemen Profesional, XXIII(1). https://journal2.unfari.ac.id/index.php/karismapro/article/view/261/139
The Jakarta Post. (2018). Indonesia Bersiap untuk ASEAN Tourism Forum 2018. https://www.thejakartapost.com/travel/2018/01/23/indonesia-gears-up-for-asean-tourism-forum-2018.html.
Winarsih, T. & Fariz. 2022. Performance Improvements Strategies Indonesian Tourism Sector. Proceeding 2nd International Conference on Business & Social Sciences (ICOBUSS). https://61.8.77.171/index.php/icobuss1st/article/view/309/272 Hal. 1287-1295.
DOI: http://dx.doi.org/10.35817/jpu.v5i2.25679
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 Achmad Habib Dwi Prakoso, Raditya Abdurrahman Nugraha, Megahnanda Alidyan Kresnawati
This work is licensed under a Creative Commons Attribution 4.0 International License.
=====================JPU=================================
JOURNAL PUBLICUHO has been covered by the following indexes:
===============================================================
Universitas Halu Oleo Kendari
|
