Analysis of preference Consumers Against Coffee Local at Regency Muna

Sawalludin Sawalludin, La Rianda, Abdu Rahman Baco

Abstract


The study aims to determine factors that influence the preference of consumers to coffee locally in Regency Muna, to determine the priority choice of consumers to coffee locally in Regency Muna, and to determine a shift in the balance of consumers to coffee Local in Regency Muna.The population in this study are consumers who buy and consume coffee at the study site, the determination of the sample is done by random sampling to obtain 75 respondents. Data collection is done through interviews, questionnaires, and documentation. Data analysis using multivariate regression analysis with the help of SPSS 16 for windows, analysis of exponential comparison methods and markov analysis. The results of this study indicate that consumer preferences for local coffee on taste variables have a significant effect with a significant value of n 0,000 <0.05, aroma variables have a significant effect 0,000 <0.05, and color variables have a significant effect 0,000 <0.05, MPE analysis shows that local kahawai coffee still has a great opportunity as a priority for consumers in the consumption of coffee in the Maabholu Village, and Markov analysis shows the equilibrium point in the 16th period namely local kahawai coffee 0.243, instant ABC Mocca coffee 0.387, instant coffee boat fire 0.230, and instant coffee Tora Bika 0.054.

Keywords


Preferensi Konsumen, Analisis Regresi Multivariat, MPE, Ekuilibrium

Full Text:

PDF

References


Aak. 1980. Budidaya Tanaman Kopi. Yayasan Kanisius, Yogyakarta.

Anonim,2012. Standar Nasional Indonesia bubuk kopi. http://www.bi.go.id/web/id/DIBI/Info_Eksportir/Profil_komoditi/StandartMutu/mutu_kopi.htm. Akses Tanggal 11 Januari 2019.

Asosiasi Eksportir dan Industri Kopi Indonesia, 2016. Perkembangan KonsumsiKopi di Indonesia.http://www.aeki-aice.org.

Badan Pusat Statistik. 2015. Indoneisa.

Brooker, D. B., F. W. Bakker-arkema and C. W. Hall, 1974. Drying Cereal Grains. The AVI publishing Company, Inc. Wesport.

Ciptadi, W. dan Nasution, M.Z. 1985. Pengolahan Kopi. Fakultas Teknologi Institut Pertanian Bogor.

Drewnowski, A dan Clayton Hann. 1999. Food preferences and reported frequencies of food consumption as predictors of current diet in young women. American Journal ofClinical Nutrition, Vol. 70, No. 1: 28-36, h. 16.

Engel JF, Blackwell RD, Miniard PW. 1998. Perilaku Konsumen. Terjemahan.Jilid I-II. Edisi Ketujuh. Jakarta: Binarupa Aksara.

FAO.2010.Coffee.http://www.fao.org/docrep/006/y5143e/y5143e0v.htm. [18 desember 2018].

Febrianto, A. 2009. Analisis Sikap Konsumen Terhadap Kopi Bubuk Keong Emas Di Kecamatan Bogor Selatan . Departemen Ilmu Sosial Ekonomi Pertanian-Fakultas Pertnian-Intitut Pertanian Bogor.Bogor.

Ferrinadewi, Erna. 2008. Merek dan Psikologi Konsumen: Implikasi Pada Strategi Pemasaran. Edisi Pertama. Yogyakarta: Graha Ilmu.

Gabriele, A. and D. Vanzetti. 2008. Long black: Export controls as a means of addressing coffee price instability. Journal of Economic Integration 23 (2): 411433.

Ghozali, Imam. 2011.”Aplikasi Analisis Multivariat Dengan Program SPSS”. Semarang: Badan Penerbit Universitas Diponegoro.

International Coffee Organization. 2014. Total Production of Exporting Countries. http://www.ico.org/new_historical.asp?section=Statistics[ 18 agustus 2019]

Kanaka, S. and M. Chinadurai. 2012. A Study of comparative advantage of Indian agricultural exports. Journal of Management and Science 2 (3): 1-9.

Kotler, P. 2000. Manajemen Pemasaran. Jilid I. Edisi Millenium. Jakarta : Prenhallindo. Jakarta.

Lyman, B. Psychology of Food. More Than A Matter Taste. (AVI Books Van Nastran Reindhold: 1989), h 91.

Limbong, W. H. dan P. Sitorus .1987. Tataniaga Pertanian. Edisi Kedua. Jurusan Ilmu-Ilmu Sosial Ekonomi Pertanian. Fakultas Pertanian. Bogor.

Marimin, 2004. Teknik dan Aplikasi pengambilan keputusan Kriteria Majemuk. Gramedia Widiasarana Indonesia. Jakarta.

Mulato, Sri. 2002. Simposium Kopi 2002 dengan tema Mewujudkan perkopian Nasional Yang Tangguh melalui Diversifikasi Usaha Berwawasan Lingkungan dalam Pengembangan Industri Kopi Bubuk Skala Kecil Untuk Meningkatkan Nilai Tambah Usaha Tani Kopi Rakyat. Denpasar : 16 – 17 Oktober 2002. Pusat Penelitian Kopi dan Kakao Indonesia.

Najiyati, S dan Danarti. 2007. Kopi: Budidaya dan Penanganan Lepas Panen. Penebar Swadaya. Jakarta.

Pangabean, Edy. 2012. Buku Pintar Kopi. Jakarta Selatan: PT Agro Media Pustaka hlm 124.

Rahardjo, Pudji. 2012. Panduan Budidaya dan Pengolahan Kopi Arabika dan Robusta. Penebar Swadaya. Jakarta.

Rangkuti, Fredy. 2003. Measuring Customer Satisfaction. Cetakan kedua. Gramedia Pustaka Utama, Jakarta.

Robbins, Stephen P, 1998. Organizational Behaviour, buku 2, Alih bahasa: Hadyana Pujaatmaka, Jakarta: Prenhallindo.

Sri Najiyati dan Danarti. 2004 . Budidaya Tanaman Kopi dan Penanganan Pasca Panen. Penebar Swadaya. Jakarta.

Varnam, H.A. and Sutherland, J.P., 1994. Beverages (Technology, Chemistry and Microbiology). Chapman and Hall, London.

Wijaya, Tony. 2009. Analisis Data Penelitian menggunakan SPSS. Yogyakarta: Universitas Atmajaya.

Wirarta, Made. 2006. Metodologi Penelitian Sosial Ekonomi, Yogykarta, C.V. Andi Offset.

Wulandari, I. S. 2010. Perbandingan ekspor kopi dua pemasok utama dunia Indonesia dan Brazil: Sebuah analisis ekonomi data panel 2001-2006. UNISIA 33(73): 3-16.




DOI: http://dx.doi.org/10.33772/tekper.v1i1.11667

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.