Business UHO: Jurnal Administrasi Bisnis(ISSN 2503-1406) is a Peer-reviewed Open Access Journal published twice a year by Universitas Halu Oleo . This journal aims to increase the quantity and quality of the development of Business Administration science, as well as disseminate the study of Business Administration, as well as a vehicle for communication among scholars, practitioners, students and problem observers and business administration practitioners.